Clone a Segment for Marketing Cloud Personalization

You can clone a segment so you can reuse all or part of it in another campaign. This approach saves you time because you don't have to create an entire segment.

Required Editions

Permissions Needed
To clone a segment: A role with Segments Create/Edit permissions
  1. In the Audiences section of the main navigation, select User Segments | User Segments.
  2. Select the segment you want to clone.
  3. Click Clone.
  4. Change the name of the existing segment to a new Segment Name that describes its purpose.
  5. If necessary, select a category from the Select Category dropdown.
  6. If necessary, select a rule from the Select Rule dropdown.
  7. Configure any additional parameters.
  8. Create additional rules as necessary.
  9. Click Save.
Example
Example

As an example, suppose you want to create segments of users from specific locations who have a lifetime value of more than $1500, and have been on your site three times in the past month. Create the initial segment, clone it, and change only the location for the other segments.