Create an A/B Test Segment

Create an A/B test segment to ensure a user falls into a specific segment across multiple campaigns. For example, you can also use an A/B test segment to split campaign traffic into intervals, such as halves, thirds, or quarters.

Required Editions

Permissions Needed
To create a segment: A role with Segments Create/Edit permissions
  1. In the Audiences section of the main navigation, select User Segments | User Segments.
  2. Click New Segment.
  3. Enter a Segment Name that describes its purpose.
  4. Select Campaigns from the Select Category dropdown.
  5. Select A/B Test Segment from the Select Campaigns Rule dropdown.
  6. Enter the percentages for the Total population range fields. See A/B Test Intervals for more information.
    Note
    Note The upper limit for the segment’s range isn’t inclusive. So, a segment with a range of 0–25% includes only users that are grouped between 0% and 25%, and not the users in the 25% group.
  7. Click Save.