---
schema_version: "1"
id: dc3d682ce7b811ab84cd06afb4ffe03134edd8634eeb32d9f6f539a02d103356
title: Create an A/B Test Segment
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_segment_a_b_test_create.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_a_b_test_create.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e4391af1aad1cc428618763b76907469bc6352276c2357d06b5e410cd4d30dab
description: Create an A/B test segment to ensure a user falls into a specific segment across multiple campaigns. For example, you can also use an A/B test segment to split campaign traffic into intervals, such as halves, thirds, or quarters.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Create an A/B Test Segment

Create an A/B test segment to ensure a user falls into a specific segment across multiple campaigns. For example, you can also use an A/B test segment to split campaign traffic into intervals, such as halves, thirds, or quarters.

### Required Editions

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            <td data-label="Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d9510e38 ">To create a segment:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d9510e38 ">A role with Segments Create/Edit permissions</td>

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1. In the **Audiences** section of the main navigation, select **User Segments** | **User Segments**.
2. Click **New Segment**.
3. Enter a **Segment Name** that describes its purpose.
4. Select **Campaigns** from the **Select Category** dropdown.
5. Select **A/B Test Segment** from the **Select Campaigns Rule** dropdown.
6. Enter the percentages for the **Total population** range fields. See [A/B Test Intervals](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_a_b_test_interval.htm&release=264.0.0&type=5 "Learn how A/B test segments can split campaign traffic into intervals, such as halves, thirds, and quarters.") for more information.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png)
    
    Note The upper limit for the segment’s range isn’t inclusive. So, a segment with a range of 0–25% includes only users that are grouped between 0% and 25%, and not the users in the 25% group.
7. Click **Save**.