By default, Marketing Cloud Personalization sends only named users and events to Data 360. You can configure Personalization to send anonymous user and event data as well.
Required Editions
| Permissions Needed |
| To configure anonymous data export: |
A role with Administrator permissions |
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Before you can share anonymous users with Data 360, you must set up the Marketing
Cloud Personalization Connector. For more information, see Set Up a Connection to Marketing Cloud
Personalization and Marketing Cloud Personalization Connector in
Data 360 Help.
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Log in to Personalization as an administrator.
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From the bottom section of the main navigation, select Settings >
General Setup.
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Click Advanced Options.
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Scroll down and select Sync Anonymous Users to Salesforce CDP.
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Click Save.
