User Deletion Impact on Reports

In Marketing Cloud Personalization, some reports run on cumulative statistics, whereas others run on data that's aggregated across individual records. Because reports can use different data gathering or accumulation methods, natural reporting discrepancies can occur when individual records are deleted from the dataset.

Accumulated data, used to show influenced revenue for a dataset or global campaign statistics, is stored separately and doesn’t change when an individual record, like a user profile, is deleted. Aggregated data, like the number of campaign impressions, changes when individual records, like user profiles, are removed.

Application Locations Impacted By User Deletion

This table lists the dashboard panels, reports, and page statistics that are directly impacted when you delete user profiles.

Note Deleting user profiles impacts consumption data going forward from the date of deletion. Historical consumption data is not affected.

Location in App	Panel / Report / Page Statistics
Dashboard	Revenue panel
	Activity / Campaign And Goal History panel
	Top Campaigns panel
	Visitors / Visitor History panel
Reports	Purchase Funnel
	Goal Completions
	Behaviors
	Technology
	Personalization Consumption
Campaigns	Web Campaign statistics
	Server-Side Campaign statistics
User Segments	User, Membership, and Segment Compare tabs