---
schema_version: "1"
id: a0b9ad196f94f5a00dd429cff26971cd15f7e56093e09838f74e38ad5a80b25e
title: User Deletion Impact on Reports
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_report_user_deletion_impact.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_report_user_deletion_impact.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: dae52b906380d58732dbc97c554939d67c85f305e3ce784a66822a2d33972d28
description: In Marketing Cloud Personalization, some reports run on cumulative statistics, whereas others run on data that's aggregated across individual records. Because reports can use different data gathering or accumulation methods, natural reporting discrepancies can occur when individual records are deleted from the dataset.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# User Deletion Impact on Reports

In Marketing Cloud Personalization, some reports run on cumulative statistics, whereas others run on data that's aggregated across individual records. Because reports can use different data gathering or accumulation methods, natural reporting discrepancies can occur when individual records are deleted from the dataset.

Accumulated data, used to show influenced revenue for a dataset or global campaign statistics, is stored separately and doesn’t change when an individual record, like a user profile, is deleted. Aggregated data, like the number of campaign impressions, changes when individual records, like user profiles, are removed.

## User Deletion Defined

User deletion refers to deleting a user profile from the dataset. Each of these topics describes deleting user profiles using different methods.

- [Bulk Delete Profiles By Segment](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_user_bulk_delete.htm&release=264.0.0&type=5 "Permanently delete all profiles in a selected segment from Marketing Cloud Personalization. Bulk deletion reduces the number of named profiles in the system.")
- [Delete User Data Captured by Personalization](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_data_delete.htm&release=264.0.0&type=5 "Delete any data captured by Personalization from user interactions in channels.")
- [User Look-Up and Deletion API](https://developer.salesforce.com/docs/marketing/personalization/guide/user-look-up-deletion-api.html)

## Application Locations Impacted By User Deletion

This table lists the dashboard panels, reports, and page statistics that are directly impacted when you delete user profiles.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png)

Note Deleting user profiles impacts consumption data going forward from the date of deletion. Historical consumption data is not affected.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d21960e89">Location in App</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d21960e92">Panel / Report / Page Statistics</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Location in App" class="slds-cell-wrap" rowspan="4" style="vertical-align:top;" headers="d21960e89 ">Dashboard</td>

            <td data-label="Panel / Report / Page Statistics" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e92 ">Revenue panel</td>

          </tr>
          <tr class="">
            <td data-label="Panel / Report / Page Statistics" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e92 ">Activity / Campaign And Goal History panel</td>

          </tr>
          <tr class="">
            <td data-label="Panel / Report / Page Statistics" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e92 ">Top Campaigns panel</td>

          </tr>
          <tr class="">
            <td data-label="Panel / Report / Page Statistics" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e92 ">Visitors / Visitor History panel</td>

          </tr>
          <tr class="">
            <td data-label="Location in App" class="slds-cell-wrap" rowspan="5" style="vertical-align:top;" headers="d21960e89 ">Reports</td>

            <td data-label="Panel / Report / Page Statistics" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e92 ">Purchase Funnel</td>

          </tr>
          <tr class="">
            <td data-label="Panel / Report / Page Statistics" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e92 ">Goal Completions</td>

          </tr>
          <tr class="">
            <td data-label="Panel / Report / Page Statistics" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e92 ">Behaviors</td>

          </tr>
          <tr class="">
            <td data-label="Panel / Report / Page Statistics" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e92 ">Technology</td>

          </tr>
          <tr class="">
            <td data-label="Panel / Report / Page Statistics" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e92 ">Personalization Consumption</td>

          </tr>
          <tr class="">
            <td data-label="Location in App" class="slds-cell-wrap" rowspan="2" style="vertical-align:top;" headers="d21960e89 ">Campaigns</td>

            <td data-label="Panel / Report / Page Statistics" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e92 ">Web Campaign statistics</td>

          </tr>
          <tr class="">
            <td data-label="Panel / Report / Page Statistics" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e92 ">Server-Side Campaign statistics</td>

          </tr>
          <tr class="">
            <td data-label="Location in App" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e89 ">User Segments</td>

            <td data-label="Panel / Report / Page Statistics" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e92 ">User, Membership, and Segment Compare tabs</td>

          </tr>
        </tbody>
      </table>

## Application Locations Not Impacted By User Deletion

This table lists the dashboard panels, reports, and page statistics that are not impacted when you delete user profiles.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d21960e209">Location in App</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d21960e212">Panel / Report / Page Statistics</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Location in App" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e209 ">Dashboard</td>

            <td data-label="Panel / Report / Page Statistics" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e212 ">Total Stats / Influence Revenue</td>

          </tr>
          <tr class="">
            <td data-label="Location in App" class="slds-cell-wrap" rowspan="2" style="vertical-align:top;" headers="d21960e209 ">Reports</td>

            <td data-label="Panel / Report / Page Statistics" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e212 ">Revenue</td>

          </tr>
          <tr class="">
            <td data-label="Panel / Report / Page Statistics" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e212 ">Goal Comparison</td>

          </tr>
          <tr class="">
            <td data-label="Location in App" class="slds-cell-wrap" rowspan="4" style="vertical-align:top;" headers="d21960e209 ">Campaigns</td>

            <td data-label="Panel / Report / Page Statistics" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e212 ">Web Campaign list page</td>

          </tr>
          <tr class="">
            <td data-label="Panel / Report / Page Statistics" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e212 ">Server-Side Campaign list page</td>

          </tr>
          <tr class="">
            <td data-label="Panel / Report / Page Statistics" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e212 ">Triggered Campaign statistics</td>

          </tr>
          <tr class="">
            <td data-label="Panel / Report / Page Statistics" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e212 ">Triggered Campaign list page</td>

          </tr>
          <tr class="">
            <td data-label="Location in App" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e209 ">User Segments</td>

            <td data-label="Panel / Report / Page Statistics" class="slds-cell-wrap" style="vertical-align:top;" headers="d21960e212 ">Segment list page</td>

          </tr>
        </tbody>
      </table>

#### See Also

- [Bulk Delete Profiles By Segment](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_segment_user_bulk_delete.htm&release=264.0.0&type=5 "Permanently delete all profiles in a selected segment from Marketing Cloud Personalization. Bulk deletion reduces the number of named profiles in the system.")
- [Delete User Data Captured by Personalization](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_data_delete.htm&release=264.0.0&type=5 "Delete any data captured by Personalization from user interactions in channels.")
- [_Developer Documentation_: User Lookup and Deletion API](https://developer.salesforce.com/docs/marketing/personalization/guide/user-look-up-deletion-api.html)