Dynamic Message Content

You can use dynamic message content in your mobile campaigns to display the value of variables like mobile app user name, location, and email dynamically.

• Use Dynamic Values in Mobile Campaigns
  You can add dynamic values, such as the mobile app user’s name, location, and email, to all mobile campaign types.
• Add a Fallback Value for Dynamic Content
  If dynamic content doesn’t appear because there’s no correlating value, you can add a fallback value that shows instead.