---
schema_version: "1"
id: c6afa0e3f123b2544962529a06f3456665783f93d2c12053eae48fffac9a33c1
title: Dynamic Message Content
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_mobile_campaign_dynamic_message_content.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mobile_campaign_dynamic_message_content.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3c1a00924c42f5c672010a46feb0459251a839d479390e112344dc1be5818440
description: You can use dynamic message content in your mobile campaigns to display the value of variables like mobile app user name, location, and email dynamically.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Dynamic Message Content

You can use dynamic message content in your mobile campaigns to display the value of variables like mobile app user name, location, and email dynamically.

- **[Use Dynamic Values in Mobile Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mobile_campaign_dynamic_values.htm&release=264.0.0&type=5)**  
    You can add dynamic values, such as the mobile app user’s name, location, and email, to all mobile campaign types.
- **[Add a Fallback Value for Dynamic Content](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_mobile_campaign_dynamic_values_add_fallback_value.htm&release=264.0.0&type=5)**  
    If dynamic content doesn’t appear because there’s no correlating value, you can add a fallback value that shows instead.