To create unified customer profiles for each of your customers, use Personalization’s identity system to configure the identifiers in the Marketing Cloud Personalization module of the Salesforce Interactions SDK. To merge user profiles from various sources, you designate an identity type to use when matching users between channels. You can use multiple identifiers in a web event.
- About Identity System Setup for the Salesforce Interactions SDK
Learn about setting up the identity system for the Marketing Cloud Personalization module of the Salesforce Interactions SDK. - Configure the Identity System for the Salesforce Interactions SDK
Set up the identity system for the Marketing Cloud Personalization module of the Salesforce Interactions SDK.