---
schema_version: "1"
id: 3aebc5e346fe7edaa9bae26bca4c9ab2c4b6cb61c5a3e66df271f99ac71f0190
title: Set Up the Identity System for the Salesforce Interactions SDK
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_identity_web_sdk.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_identity_web_sdk.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: cbd28f67626a3e0bd45b3d5bc8f908ae609e0140781640fb992649eea4d586ac
description: To create unified customer profiles for each of your customers, use Personalization’s identity system to configure the identifiers in the Marketing Cloud Personalization module of the Salesforce Interactions SDK. To merge user profiles from various sources, you designate an identity type to use when matching users between channels. You can use multiple identifiers in a web event.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Set Up the Identity System for the Salesforce Interactions SDK

To create unified customer profiles for each of your customers, use Personalization’s identity system to configure the identifiers in the Marketing Cloud Personalization module of the Salesforce Interactions SDK. To merge user profiles from various sources, you designate an identity type to use when matching users between channels. You can use multiple identifiers in a web event.

- **[About Identity System Setup for the Salesforce Interactions SDK](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_identity_web_sdk_about.htm&release=264.0.0&type=5)**  
    Learn about setting up the identity system for the Marketing Cloud Personalization module of the Salesforce Interactions SDK.
- **[Configure the Identity System for the Salesforce Interactions SDK](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_identity_web_sdk_configure.htm&release=264.0.0&type=5)**  
    Set up the identity system for the Marketing Cloud Personalization module of the Salesforce Interactions SDK.

#### See Also

- [_Developer Documentation_: "Marketing Cloud Personalization Web Integration" in Server-side Campaigns and Templates](https://developer.salesforce.com/docs/marketing/personalization/guide/web-integration.html)
- [_Developer Documentation_: Marketing Cloud Personalization Web Integration](https://developer.salesforce.com/docs/marketing/personalization/guide/web-integration.html)