With Personalization’s identity system, you can configure the identifiers in the Event API to create Unified Customer Profiles for each of your customers. To merge user profiles from various sources, you designate an identity type to use when matching users between the Event API and Personalization. You can use multiple identifiers in the Event API.
- About Identity Setup for the Event API
Learn about setting up the identity system for the Event API. - Configure the Identity System for the Event API
Set up the identity system for the Event API.