---
schema_version: "1"
id: f713ff4c850502a712d726bc578eed7a47d4ab0efd3d7b4ebcd608e68e75de9c
title: Identity System Setup for the Event API
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_identity_event_api.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_identity_event_api.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a9db9bdaebe96961e06b038f0c77dd996890528992b5364e48b6e2378242bb89
description: With Personalization’s identity system, you can configure the identifiers in the Event API to create Unified Customer Profiles for each of your customers. To merge user profiles from various sources, you designate an identity type to use when matching users between the Event API and Personalization. You can use multiple identifiers in the Event API.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Identity System Setup for the Event API

With Personalization’s identity system, you can configure the identifiers in the Event API to create Unified Customer Profiles for each of your customers. To merge user profiles from various sources, you designate an identity type to use when matching users between the Event API and Personalization. You can use multiple identifiers in the Event API.

- **[About Identity Setup for the Event API](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_identity_event_api_about.htm&release=264.0.0&type=5)**  
    Learn about setting up the identity system for the Event API.
- **[Configure the Identity System for the Event API](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_identity_event_api_configure.htm&release=264.0.0&type=5)**  
    Set up the identity system for the Event API.

#### See Also

- [_Developer Documentation_: Marketing Cloud Personalization Event API](https://developer.salesforce.com/docs/marketing/personalization/guide/event-api.html)