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View the Event Stream on a Customer Profile

View the Unified Customer Profile page for accounts and individuals, which are referred to as users throughout Personalization. After you view a profile, you can see the event stream for the account or user.

Required Editions

Permissions Needed
To view the event stream: All roles
Note
Note While you can access the profile from different pages in Personalization, this task describes a common way to get to a profile.
  1. On the main navigation bar, select Audiences | All Users.
  2. Alternatively, open the segment containing the user or account, and then select the Users tab.
  3. Locate the user or account that you want to view information about.
  4. To open the customer profile, double-click the user or account.
  5. Select the Event Stream tab.
    For users with a merged browsing history, the event stream shows events from only the first 30 merges.
  6. To see more information about the event, open the Event Detail pane with details including:
    Item Description
    Timestamp The day and time when the event happened
    User ID The visitor’s known or anonymous Personalization ID
    Action The event that happened, such as Viewed Item
    URL The page URL involved in the event
    Client IP The visitor’s IP address
    User Agent The technology that captured the event, such as a web browser
    Beacon Version The version of the Personalization JavaScript Beacon (Marketing Cloud Personalization module of the Salesforce Interactions SDK) installed on the website
    contentZones The content zones present in the web event. A content zone is defined as an area on your site that a developer configured in the site map to make it eligible for personalization.
    pageType The defined page type captured in the site map for the page involved in the event
    Channel The channel where the event occurred, such as mobile, email, or web
    ItemAction If the event is an interaction, ItemAction shows the interaction defined for the event.
    Item If the event is an interaction, Item shows the items involved in the event.
    Campaign Stats If the event involves a Personalization campaign, Campaign Stats shows the campaign statistic tracked by Personalization.