---
schema_version: "1"
id: fea1f5062d707b8c8e4c8adaff8880562982fb1995dd9ed3d937b4292f593248
title: View the Event Stream on a Customer Profile
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_event_stream_customer_profile_view.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_event_stream_customer_profile_view.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2555d1c0874433f168ae4be78a5578daf785d29fa03fbc2a7362bae228eed353
description: View the Unified Customer Profile page for accounts and individuals, which are referred to as users throughout Personalization. After you view a profile, you can see the event stream for the account or user.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# View the Event Stream on a Customer Profile

View the Unified Customer Profile page for accounts and individuals, which are referred to as users throughout Personalization. After you view a profile, you can see the event stream for the account or user.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d88462e38">Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d88462e38 ">To view the event stream:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d88462e38 ">All roles</td>

          </tr>
        </tbody>
      </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png)

Note While you can access the profile from different pages in Personalization, this task describes a common way to get to a profile.

1. On the main navigation bar, select **Audiences** | **All Users**.
2. Alternatively, open the segment containing the user or account, and then select the **Users** tab.
3. Locate the user or account that you want to view information about.
4. To open the customer profile, double-click the user or account.
5. Select the **Event Stream** tab.
    
    For users with a merged browsing history, the event stream shows events from only the first 30 merges.
6. To see more information about the event, open the **Event Detail** pane with details including:
    
     
    | Item | Description |
    | --- | --- |
    | **Timestamp** | The day and time when the event happened |
    | **User ID** | The visitor’s known or anonymous Personalization ID |
    | **Action** | The event that happened, such as Viewed Item |
    | **URL** | The page URL involved in the event |
    | **Client IP** | The visitor’s IP address |
    | **User Agent** | The technology that captured the event, such as a web browser |
    | **Beacon Version** | The version of the Personalization JavaScript Beacon (Marketing Cloud Personalization module of the Salesforce Interactions SDK) installed on the website |
    | **contentZones** | The content zones present in the web event. A content zone is defined as an area on your site that a developer configured in the site map to make it eligible for personalization. |
    | **pageType** | The defined page type captured in the site map for the page involved in the event |
    | **Channel** | The channel where the event occurred, such as mobile, email, or web |
    | **ItemAction** | If the event is an interaction, ItemAction shows the interaction defined for the event. |
    | **Item** | If the event is an interaction, Item shows the items involved in the event. |
    | **Campaign Stats** | If the event involves a Personalization campaign, Campaign Stats shows the campaign statistic tracked by Personalization. |