Marketing Cloud Personalization tracks and measures engagement—at the individual and account levels—across your company’s channels. The Data Warehouse is a repository of personalization data that is optimized for analysis. Business analysts can use their preferred business intelligence (BI) tool to access the Data Warehouse and run queries to transform, report on, analyze, and visualize your Marketing Cloud Personalization data.
Note The Data Warehouse is available only for customers who have
already purchased the Marketing Cloud Personalization - Data Warehouse add-on
product.
- About the Data Warehouse
Learn about the Marketing Cloud Personalization Data Warehouse. - Set Up Access to the Personalization Data Warehouse
Set up access to the Marketing Cloud Personalization Data Warehouse by completing the following steps. - Connect to the Data Warehouse
Connect to your Marketing Cloud Personalization Data Warehouse from your BI tool using the user account credentials, the JDBC or ODBC connection string, and other connection settings. For example, you can explore personal data in the Personalization Data Warehouse using Tableau, Marketing Cloud Intelligence, or CRM Analytics.