---
schema_version: "1"
id: d0ecabfa26a2cf5e5d631d8d2698d7dd76b6ee186f459e704d0290165de8dac1
title: Personalization Data Warehouse
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_data_warehouse.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_data_warehouse.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a813e0c43cd1a2ab47d0811d3404b60b5865fc6591bbc9d38980f65ddcd06e08
description: Marketing Cloud Personalization tracks and measures engagement—at the individual and account levels—across your company’s channels. The Data Warehouse is a repository of personalization data that is optimized for analysis. Business analysts can use their preferred business intelligence (BI) tool to access the Data Warehouse and run queries to transform, report on, analyze, and visualize your Marketing Cloud Personalization data.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Personalization Data Warehouse

Marketing Cloud Personalization tracks and measures engagement—at the individual and account levels—across your company’s channels. The Data Warehouse is a repository of personalization data that is optimized for analysis. Business analysts can use their preferred business intelligence (BI) tool to access the Data Warehouse and run queries to transform, report on, analyze, and visualize your Marketing Cloud Personalization data.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png)

Note The Data Warehouse is available only for customers who have already purchased the Marketing Cloud Personalization - Data Warehouse add-on product.

- **[About the Data Warehouse](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_data_warehouse_about.htm&release=264.0.0&type=5)**  
    Learn about the Marketing Cloud Personalization Data Warehouse.
- **[Set Up Access to the Personalization Data Warehouse](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_data_warehouse_setup.htm&release=264.0.0&type=5)**  
    Set up access to the Marketing Cloud Personalization Data Warehouse by completing the following steps.
- **[Connect to the Data Warehouse](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_data_warehouse_connect.htm&release=264.0.0&type=5)**  
    Connect to your Marketing Cloud Personalization Data Warehouse from your BI tool using the user account credentials, the JDBC or ODBC connection string, and other connection settings. For example, you can explore personal data in the Personalization Data Warehouse using Tableau, Marketing Cloud Intelligence, or CRM Analytics.

#### See Also

- [_Developer Documentation_: Data Warehouse](https://developer.salesforce.com/docs/marketing/personalization/guide/data-warehouse.html)
- [_Developer Documentation_: Data Dictionary](https://developer.salesforce.com/docs/marketing/personalization/guide/data-dictionary.html)
- [_Developer Documentation_: Scratch Schema](https://developer.salesforce.com/docs/marketing/personalization/guide/scratch-schema.html)