If your organization has consumer or customer profile data that you want Einstein Content Selection to use when making selections, sync the sendable data extension that contains your customer profile data. When the data extension gets updated, sync it again so Einstein has the latest profile data. Or set up automatic daily profile syncing so you don’t have to.
To access this setting, first upload an asset catalog file.
Consumer profile data attributes are attributes that marketers use to differentiate customers into segments, such as primary product category of interest, favorite brand-related activity, country of residence, or language.
Note Data Extensions
stored in the Shared Data Extension Folder can’t be selected as a Consumer
Profile Data Extension for a child business unit. Only the parent business unit
can access Data Extensions stored in the Shared Data Extension Folder for
Sync.
- In Einstein Content Selection Settings, click Sync Data Extension.
-
Select the sendable data extension that includes your customer profile
data.
The field length limit is 100 characters.
-
To enable Einstein Content Selection to sync this data extension on a daily
schedule, select Recurring sync.
- Set a schedule, including the time of day your profile data extension sync runs.
-
Click Save.
When the sync completes, its status appears on the Settings page.
Important When the data extension you selected is updated, repeat this
process so Einstein Content Selection can access the latest consumer profile
information.
- Identify Attributes That Can Introduce Bias
To help you ensure that your customer profile attributes don’t facilitate intentional or unintentional bias, Einstein Content Selection scans and flags English language profile attributes that can introduce bias. Einstein scans attribute names and attribute values, then notifies you that an attribute you created can introduce bias so that you can decide whether to include, edit, or exclude the attribute. - Add or Edit Profile Attributes
You can add and edit attribute values.