---
schema_version: "1"
id: 5889b3d1f6c4f884224401e0a484e24aea2fe682a5d2f3524ba59a2034a1edd9
title: Sync Your Consumer Profile Data Extension
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pb_sync_your_consumer_profile_data_extension.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pb_sync_your_consumer_profile_data_extension.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b99da78960580e43422f2198d69b77818dd277c7948c6fa7a9790acd5399e67c
description: If your organization has consumer or customer profile data that you want Einstein Content Selection to use when making selections, sync the sendable data extension that contains your customer profile data. When the data extension gets updated, sync it again so Einstein has the latest profile data. Or set up automatic daily profile syncing so you don’t have to.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Sync Your Consumer Profile Data Extension

If your organization has consumer or customer profile data that you want Einstein Content Selection to use when making selections, sync the sendable data extension that contains your customer profile data. When the data extension gets updated, sync it again so Einstein has the latest profile data. Or set up automatic daily profile syncing so you don’t have to.

To access this setting, first upload an asset catalog file.

Consumer profile data attributes are attributes that marketers use to differentiate customers into segments, such as primary product category of interest, favorite brand-related activity, country of residence, or language.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)

Note Data Extensions stored in the Shared Data Extension Folder can’t be selected as a Consumer Profile Data Extension for a child business unit. Only the parent business unit can access Data Extensions stored in the Shared Data Extension Folder for Sync.

1. In Einstein Content Selection Settings, click **Sync Data Extension**.
2. Select the sendable data extension that includes your customer profile data.
    
    The field length limit is 100 characters.
3. To enable Einstein Content Selection to sync this data extension on a daily schedule, select **Recurring sync**.
    1. Set a schedule, including the time of day your profile data extension sync runs.
4. Click **Save**.
    
    When the sync completes, its status appears on the Settings page.

![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_important.png)

Important When the data extension you selected is updated, repeat this process so Einstein Content Selection can access the latest consumer profile information.

- **[Identify Attributes That Can Introduce Bias](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_manage_einstein_content_selection_attributes_and_bias.htm&release=264.0.0&type=5)**  
    To help you ensure that your customer profile attributes don’t facilitate intentional or unintentional bias, Einstein Content Selection scans and flags English language profile attributes that can introduce bias. Einstein scans attribute names and attribute values, then notifies you that an attribute you created can introduce bias so that you can decide whether to include, edit, or exclude the attribute.
- **[Add or Edit Profile Attributes](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_manage_profile_attributes.htm&release=264.0.0&type=5)**  
    You can add and edit attribute values.