Enable the Einstein Content Selection message block so that you can add it to your messages in Content Builder.
Before you can use Einstein Content Selection in your messaging, activate the feature in Setup and make it available in all your business units. Upload an asset catalog file that lists the assets that Einstein can use, including each content asset’s URL and metadata. Provide a contingency image for cases when your assets or fallback images aren’t selectable. To make content selection more sophisticated, you can sync your consumer profile information and set selection rules and fallback images.
- In Setup, click Einstein.
- Click Einstein Content Selection.
- Click Activate.
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From the dropdown, select how subscribers are identified, either
Subscriber Key or Subscriber
ID.
If necessary, check with the technical marketer or data architect who set up your consumer profile data extension whether to use Subscriber Key or Subscriber ID.
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To use conversion tracking, select Track ECS
Links.
This setting enables links from Einstein Content Selection blocks to pass tracking parameters to a landing page. For more information, see Conversion Tracking.
- Select an archiving setting for assets.
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To automatically tag your assets, click Activate, and
turn on Einstein Content Tagging.
Einstein Content Tagging tags your images for a deeper classification level. You can see these tags in Performance Analytics as an asset attribute to help identify which types of content work best and whether you have enough content.To help Einstein determine which tags to use, set a minimum confidence level and maximum number of tags to apply.
Note When you turn off automated tagging, tags that Einstein has applied are deleted. - To upload an image that appears when your assets aren’t available and no fallback images exist, click Upload Image.
- Add the URL that users are directed to when they click your contingency image in a message.
To use the weather feature in Einstein Content Selection, choose the temperature unit, Celsius, or Fahrenheit, to configure temperature-based targeting in the business unit. You must set up a profile sync to detect weather for individual subscribers. You can set up sync at any time. It doesn’t prevent you from configuring your assets to support weather targeting. After you enable the weather feature, configure asset classes to be weather-enabled.