---
schema_version: "1"
id: ec99fb1bca5a6fead3119708bfff9acd90d329b23d2ec376e897bb89356a5e79
title: Set Up Einstein Content Selection
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pb_set_up_einstein_content_selection.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pb_set_up_einstein_content_selection.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 27dc5c55f8d02e6f6e6c430f62443ff6a728afafa5ef1920c4807ea27a7d294e
description: Enable the Einstein Content Selection message block so that you can add it to your messages in Content Builder.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Set Up Einstein Content Selection

Enable the Einstein Content Selection message block so that you can add it to your messages in Content Builder.

Before you can use Einstein Content Selection in your messaging, activate the feature in Setup and make it available in all your business units. Upload an asset catalog file that lists the assets that Einstein can use, including each content asset’s URL and metadata. Provide a contingency image for cases when your assets or fallback images aren’t selectable. To make content selection more sophisticated, you can [sync your consumer profile information](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_sync_your_consumer_profile_data_extension.htm&language=en_US) and set selection rules and fallback images.

1. In Setup, click **Einstein**.
2. Click **Einstein Content Selection**.
3. Click **Activate**.
4. From the dropdown, select how subscribers are identified, either **Subscriber Key** or **Subscriber ID**.
    
    If necessary, check with the technical marketer or data architect who set up your consumer profile data extension whether to use Subscriber Key or Subscriber ID.
5. To use conversion tracking, select **Track ECS Links**.
    
    This setting enables links from Einstein Content Selection blocks to pass tracking parameters to a landing page. For more information, see [Conversion Tracking](https://help.salesforce.com/s/articleView?id=mktg.mc_es_conversion_tracking.htm&language=en_US).
6. Select an archiving setting for assets.
7. To automatically tag your assets, click **Activate**, and turn on Einstein Content Tagging.
    
    Einstein Content Tagging tags your images for a deeper classification level. You can see these tags in Performance Analytics as an asset attribute to help identify which types of content work best and whether you have enough content.
    
    To help Einstein determine which tags to use, set a minimum confidence level and maximum number of tags to apply.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)
    
    Note When you turn off automated tagging, tags that Einstein has applied are deleted.
8. To upload an image that appears when your assets aren’t available and no fallback images exist, click **Upload Image**.
9. Add the URL that users are directed to when they click your contingency image in a message.

To use the weather feature in Einstein Content Selection, choose the temperature unit, Celsius, or Fahrenheit, to configure temperature-based targeting in the business unit. You must set up a profile sync to detect weather for individual subscribers. You can set up sync at any time. It doesn’t prevent you from configuring your assets to support weather targeting. After you enable the weather feature, [configure asset classes](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_manage_asset_classes.htm&release=264.0.0&type=5 "You can add, modify, archive, and restore asset classes.") to be weather-enabled.

#### See Also

- [Einstein Content Tagging Confidence Level](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_einstein_content_tag_confidence.htm&release=264.0.0&type=5 "With Einstein Content Tagging, you can select the confidence level between 0.5 (lowest) and 1.0 (highest) to use for automatic tags in Marketing Cloud Engagement. Use a higher confidence level to improve the accuracy of the tags applied to your images. Use a lower confidence level to broaden the scope of tags included.")