Einstein Recommendations Integration with Contact Builder

Einstein Recommendations passes raw data gathered via the Collect Tracking Code into Contact Builder. The data is organized in up to eight data extensions that enable you to search and filter information. Data is available to all tools that integrate with Contact Builder.

Here are the possible data extensions.

Data Extension	Name	Description
Products	IGO_PRODUCTS	Standard product data is imported via the product catalog.
Product Attributes	IGO_PRODUCTATTRIBS	Extra product metadata imported via the product catalog.
Customer Profiles	IGO_PROFILES	Top-five attribute preferences for a subscriber based on items viewed, placed in cart, or purchased.
Purchases	IGO_PURCHASES	User-specific product purchase data.
Views	IGO_VIEWS	User-specific product view data.
Abandoned Cart	PI_ABANDONED_CART_EVENT	Not in use.
Abandoned Items	PI_ABANDONED_CART_ITEMS	Not in use.
Content	PI_CONTENT	Standard content data is provided via the content catalog.
Content Attributes	PI_CONTENTATTRIBS	Extra content metadata imported via the content catalog.
Content Views	PI_CONTENTVIEWS	User-specific content view data.
User Sessions	PI_SESSIONS	Not in use.
Session End	PI_SESSION_ENDS	Event that is triggered when a user closes a browser session.
Predictive Scores	PREDICTIVE_SCORES	Scores are based on analysis of previous data and events.

Find these data extensions in the SFMC Default DE’s folder. You can move these data extensions to a subfolder within the same MID. After enablement, these data extensions hold data about catalog items uploaded or streamed from the Collect Tracking Code installed on a website. This information includes recorded user interactions.

Warning Don’t delete these data extensions.

You can’t alter or delete the Session Ends, Abandoned Cart Items, and Abandoned Cart Events data extensions.

To manage privacy settings via the API, review the Personalization Builder API developer documentation.

• Turn On Einstein Recommendations Data Extensions
  Allow Einstein Recommendations to populate data extensions in Contact Builder.
• Customer Profile Data Extension in Einstein Recommendations
  Einstein Recommendations customer profile data extensions store the top five attributes for customer affinity based on behavioral data. The profile updates at the end of every customer session. You can delete a customer profile at any time.
• Content
  Learn how Einstein Recommendations store data in the content data extension.
• Content Attributes
  Learn how Einstein Recommendations stores information in the content attributes data extension.
• Content Views
  Learn how Einstein Recommendations stores information in the content views data extension.
• Product Attributes
  Learn how Einstein Recommendations data are stored in the product attributes data extension.
• Products Data Extension
  Learn how data gathered in Einstein Recommendations is stored in the products data extension.
• Purchases Data Extension
  Data from purchases monitored in Einstein Recommendations is stored in the Purchases data extension. The data extension is automatically updated.
• Views
  Learn how Einstein Recommendations stores data in the Views data extension.