--- schema_version: "1" id: 31e15274e2dec6d0070be8014b166ff8688131bec2c603c87dfb56449af72b02 title: Einstein Recommendations Integration with Contact Builder collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pb_integration_with_contact_builder.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pb_integration_with_contact_builder.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 229426e3f7068d551a80a48bac47ae88a1489b4d7a5e87a2d4803456c328902b description: Einstein Recommendations passes raw data gathered via the Collect Tracking Code into Contact Builder. The data is organized in up to eight data extensions that enable you to search and filter information. Data is available to all tools that integrate with Contact Builder. products: - Marketing - Marketing Cloud Intelligence release: "264" --- # Einstein Recommendations Integration with Contact Builder Einstein Recommendations passes raw data gathered via the Collect Tracking Code into Contact Builder. The data is organized in up to eight data extensions that enable you to search and filter information. Data is available to all tools that integrate with Contact Builder. Here are the possible data extensions. | Data Extension | Name | Description | | --- | --- | --- | | Products | IGO\_PRODUCTS | Standard product data is imported via the product catalog. | | Product Attributes | IGO\_PRODUCTATTRIBS | Extra product metadata imported via the product catalog. | | Customer Profiles | IGO\_PROFILES | Top-five attribute preferences for a subscriber based on items viewed, placed in cart, or purchased. | | Purchases | IGO\_PURCHASES | User-specific product purchase data. | | Views | IGO\_VIEWS | User-specific product view data. | | Abandoned Cart | PI\_ABANDONED\_CART\_EVENT | Not in use. | | Abandoned Items | PI\_ABANDONED\_CART\_ITEMS | Not in use. | | Content | PI\_CONTENT | Standard content data is provided via the content catalog. | | Content Attributes | PI\_CONTENTATTRIBS | Extra content metadata imported via the content catalog. | | Content Views | PI\_CONTENTVIEWS | User-specific content view data. | | User Sessions | PI\_SESSIONS | Not in use. | | Session End | PI\_SESSION\_ENDS | Event that is triggered when a user closes a browser session. | | Predictive Scores | PREDICTIVE\_SCORES | Scores are based on analysis of previous data and events. | Find these data extensions in the SFMC Default DE’s folder. You can move these data extensions to a subfolder within the same MID. After enablement, these data extensions hold data about catalog items uploaded or streamed from the Collect Tracking Code installed on a website. This information includes recorded user interactions. ![Warning](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_warning.png) Warning Don’t delete these data extensions. You can’t alter or delete the Session Ends, Abandoned Cart Items, and Abandoned Cart Events data extensions. To manage privacy settings via the API, review the [Personalization Builder API](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/pb-api.html) developer documentation. ![Diagram of Personalization Builder Data Extensions](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/mc_pb_data_extensions.png) - **[Turn On Einstein Recommendations Data Extensions](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_enable_pb_data_extensions.htm&release=264.0.0&type=5)** Allow Einstein Recommendations to populate data extensions in Contact Builder. - **[Customer Profile Data Extension in Einstein Recommendations](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_customer_profile_de.htm&release=264.0.0&type=5)** Einstein Recommendations customer profile data extensions store the top five attributes for customer affinity based on behavioral data. The profile updates at the end of every customer session. You can delete a customer profile at any time. - **[Content](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_content.htm&release=264.0.0&type=5)** Learn how Einstein Recommendations store data in the content data extension. - **[Content Attributes](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_content_attributes.htm&release=264.0.0&type=5)** Learn how Einstein Recommendations stores information in the content attributes data extension. - **[Content Views](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_content_views.htm&release=264.0.0&type=5)** Learn how Einstein Recommendations stores information in the content views data extension. - **[Product Attributes](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_product_attributes.htm&release=264.0.0&type=5)** Learn how Einstein Recommendations data are stored in the product attributes data extension. - **[Products Data Extension](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_products.htm&release=264.0.0&type=5)** Learn how data gathered in Einstein Recommendations is stored in the products data extension. - **[Purchases Data Extension](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_purchases.htm&release=264.0.0&type=5)** Data from purchases monitored in Einstein Recommendations is stored in the Purchases data extension. The data extension is automatically updated. - **[Views](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_views.htm&release=264.0.0&type=5)** Learn how Einstein Recommendations stores data in the Views data extension.