The daily events report is a summary of subscriber content selection and click events. Use the report in Einstein Content Selection to track subscriber views and engagement. Reports are retained for 90 days.
Performance Analytics that you see on the Einstein Content Selection page are based on the timezone settings for Marketing Cloud Engagement. The daily subscriber report data is based on the UTC timezone. Daily counts can differ between the two. The daily subscriber report usually is available at about 03:00 UTC.
To access the reports, click Daily Reports in Performance Analytics in Einstein Content Selection. Then download a zipped CSV file of the report.
Note You can access this report via API to get this report on other platforms. See the Einstein REST API for developer information.
| Field Name | Description |
|---|---|
| channel | The channel where the asset’s event occurred. Only email is supported. |
| ImageURL | URL for the hosted image |
| timestamp | Timestamp for the event. For example, 1970-01-30T18:40:47.000Z |
| AssetName | Name of the asset |
| StartDate | The start date defined for the asset. This setting defines the date the asset is available for selection. |
| LinkURL | The destination URL for the asset. |
| subscriber_id | Hashed value for the Subscriber ID or Subscriber Key, depending on the profile identifier provided in Setup. For more information, see Setup Einstein Content Selection. |
| job_id | The job identifier for the send. |
| selected_as_fallback | Identifies whether the asset is available to the subscriber as a fallback as TRUE or FALSE. For more information, see Set Fallback Assets. |
| EndDate | The end date defined for the asset. This setting defines the last day that the asset is available for selection. |
| event_type | Selection or click event. |
| AssetClass | Defines the asset class that the asset is assigned to. |
| event_date | The date of the selection or click event in YYYY-MM-DD format. |