---
schema_version: "1"
id: fedede42b778a14ad0dab44e26c1feb475d14807dcbe5b71482c8e84a852d662
title: Daily Selection and Click Events Report
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pb_einstein_daily_events_report.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pb_einstein_daily_events_report.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 09eb004620c1d35569394d48ca2538dad324fbeb723f3616a4ebea073b749afd
description: The daily events report is a summary of subscriber content selection and click events. Use the report in Einstein Content Selection to track subscriber views and engagement. Reports are retained for 90 days.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Daily Selection and Click Events Report

The daily events report is a summary of subscriber content selection and click events. Use the report in Einstein Content Selection to track subscriber views and engagement. Reports are retained for 90 days.

Performance Analytics that you see on the Einstein Content Selection page are based on the timezone settings for Marketing Cloud Engagement. The daily subscriber report data is based on the UTC timezone. Daily counts can differ between the two. The daily subscriber report usually is available at about 03:00 UTC.

To access the reports, click Daily Reports in Performance Analytics in Einstein Content Selection. Then download a zipped CSV file of the report.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)

Note You can access this report via API to get this report on other platforms. See the [Einstein REST API](https://developer.salesforce.com/docs/marketing/marketing-cloud-einstein/guide/mc-einstein-rest-api.html) for developer information.

Report Format  
| Field Name | Description |
| --- | --- |
| channel | The channel where the asset’s event occurred. Only email is supported. |
| ImageURL | URL for the hosted image |
| timestamp | Timestamp for the event. For example, 1970-01-30T18:40:47.000Z |
| AssetName | Name of the asset |
| StartDate | The start date defined for the asset. This setting defines the date the asset is available for selection. |
| LinkURL | The destination URL for the asset. |
| subscriber\_id | Hashed value for the Subscriber ID or Subscriber Key, depending on the profile identifier provided in Setup. For more information, see [Setup Einstein Content Selection](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_set_up_einstein_content_selection.htm&release=264.0.0&type=5 "Enable the Einstein Content Selection message block so that you can add it to your messages in Content Builder."). |
| job\_id | The job identifier for the send. |
| selected\_as\_fallback | Identifies whether the asset is available to the subscriber as a fallback as TRUE or FALSE. For more information, see [Set Fallback Assets](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_set_fallback_assets.htm&release=264.0.0&type=5 "Choose an image asset that Einstein Content Selection displays when a matching asset can’t be found. Pick an image for each asset class in your asset catalog file. Even if your fallback assets are unavailable, Einstein Content Selection selects an image if possible."). |
| EndDate | The end date defined for the asset. This setting defines the last day that the asset is available for selection. |
| event\_type | Selection or click event. |
| AssetClass | Defines the asset class that the asset is assigned to. |
| event\_date | The date of the selection or click event in YYYY-MM-DD format. |