Customer Profile Data Extension in Einstein Recommendations

Einstein Recommendations customer profile data extensions store the top five attributes for customer affinity based on behavioral data. The profile updates at the end of every customer session. You can delete a customer profile at any time.

Note Einstein Recommendations is also known as Predictive Intelligence.

Field Attribute	Definition
user_id	System-assigned ID for a user
email	User email address; to apply the Personalization Builder Integrations, you must use the user's email address. For privacy reasons, we recommend using a non-PII identifier or hashing the email.
city	Customer's city based on IP address
region	Customer's region, province, or state based on IP address
country	Customer's country based on IP address
attribute1:attribute5	Include the attribute type that the affinity is categorized under, as defined in the catalog such as category, color, or size. These attributes are ordered according to the relative affinity weight of each attribute within a customer’s profile.
value1:value5	Include a specific instance of the attribute type ordered from highest to lowest according to the relative affinity weight in a subscriber’s profile.

Note Field attributes in this extension vary according to requirements specific to your catalog and algorithms applied.