---
schema_version: "1"
id: e63e8757594fbe1c39221ab3c7ff78bed1ba6cc3482bfbf7107fc39321ecae64
title: Customer Profile Data Extension in Einstein Recommendations
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pb_customer_profile_de.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pb_customer_profile_de.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8e7cd71e53e25e90a49161e1ed119f5744217a6bc72e366755e679e2405b26c9
description: Einstein Recommendations customer profile data extensions store the top five attributes for customer affinity based on behavioral data. The profile updates at the end of every customer session. You can delete a customer profile at any time.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Customer Profile Data Extension in Einstein Recommendations

Einstein Recommendations customer profile data extensions store the top five attributes for customer affinity based on behavioral data. The profile updates at the end of every customer session. You can delete a customer profile at any time.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)

Note Einstein Recommendations is also known as Predictive Intelligence.

 
| Field Attribute | Definition |
| --- | --- |
| user\_id | System-assigned ID for a user |
| email | User email address; to apply the [Personalization Builder Integrations](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_integration_with_contact_builder.htm&release=264.0.0&type=5 "Einstein Recommendations passes raw data gathered via the Collect Tracking Code into Contact Builder. The data is organized in up to eight data extensions that enable you to search and filter information. Data is available to all tools that integrate with Contact Builder."), you must use the user's email address. For privacy reasons, we recommend using a non-PII identifier or hashing the email. |
| city | Customer's city based on IP address |
| region | Customer's region, province, or state based on IP address |
| country | Customer's country based on IP address |
| attribute1:attribute5 | Include the attribute type that the affinity is categorized under, as defined in the catalog such as category, color, or size. These attributes are ordered according to the relative affinity weight of each attribute within a customer’s profile. |
| value1:value5 | Include a specific instance of the attribute type ordered from highest to lowest according to the relative affinity weight in a subscriber’s profile. |

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)

Note Field attributes in this extension vary according to requirements specific to your catalog and algorithms applied.