Create an Einstein Web Recommendation

Use Einstein Recommendations to create product or content recommendations to display on your website. The Einstein Recommendation Engine requires at least three active items in your product catalog.

When your customer profile privacy field is set to one of these options, the system generates generic recommendations from the scenarios that you configured.

  • Do Not Track
  • Do Not Profile
  • Do Not Process

For example, if you configure View as the top scenario, a customer who views a product detail page sees recommendations for products that other customers also viewed.

Tip
Tip System Scenarios are enabled by default and provide filler content when configured scenarios don’t produce the expected number of recommendations. To disable this feature, select Disable System Scenarios box.
  1. Add a Web Recommendation to a Page
    Configure where Einstein Web Recommendations appear on your site and the type of recommendations to provide.
  2. Create the Einstein Web Recommendations Content Area
    Select and configure the content to include in your web recommendations.
  3. Configure the Web Recommendations Display Format
    Format how your recommendations appear on your website.
  4. Configure an Einstein Web Recommendations Scenario
    Determine which recommendation scenarios to use in Einstein Web Recommendations.
  5. Preview and Insert Einstein Web Recommendations
    Include the Einstein Web Recommendations code in the selected page’s code. Both the JavaScript code for the recommendation call and the HTML recommendation zone placeholder are provided.