---
schema_version: "1"
id: cc9c7e01678db727a9b336411f6ba3bfa2b99bfa65fae4cef11f47858894b7ab
title: Create an Einstein Web Recommendation
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pb_create_einstein_web_recommendation.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pb_create_einstein_web_recommendation.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b81dbeec65294bcd2d659f919f71d53f635784ce4ea8a07570b642809b9a15d4
description: Use Einstein Recommendations to create product or content recommendations to display on your website. The Einstein Recommendation Engine requires at least three active items in your product catalog.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Create an Einstein Web Recommendation

Use Einstein Recommendations to create product or content recommendations to display on your website. The Einstein Recommendation Engine requires at least three active items in your product catalog.

When your customer profile privacy field is set to one of these options, the system generates generic recommendations from the scenarios that you configured.

- Do Not Track
- Do Not Profile
- Do Not Process

For example, if you configure View as the top scenario, a customer who views a product detail page sees recommendations for products that other customers also viewed.

![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_tip.png)

Tip System Scenarios are enabled by default and provide filler content when configured scenarios don’t produce the expected number of recommendations. To disable this feature, select **Disable System Scenarios** box.

1. **[Add a Web Recommendation to a Page](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_select_location_and_type_web_recommendation.htm&release=264.0.0&type=5)**  
    Configure where Einstein Web Recommendations appear on your site and the type of recommendations to provide.
2. **[Create the Einstein Web Recommendations Content Area](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_create_einstein_web_recommendations_content_area.htm&release=264.0.0&type=5)**  
    Select and configure the content to include in your web recommendations.
3. **[Configure the Web Recommendations Display Format](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_format_recommendations_display_format.htm&release=264.0.0&type=5)**  
    Format how your recommendations appear on your website.
4. **[Configure an Einstein Web Recommendations Scenario](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_configure_einstein_web_recommendations_scenario.htm&release=264.0.0&type=5)**  
    Determine which recommendation scenarios to use in Einstein Web Recommendations.
5. **[Preview and Insert Einstein Web Recommendations](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_preview_insert_einstein_web_recommendations.htm&release=264.0.0&type=5)**  
    Include the Einstein Web Recommendations code in the selected page’s code. Both the JavaScript code for the recommendation call and the HTML recommendation zone placeholder are provided.