Marketing Cloud Advertising Roles

When you enable Marketing Cloud Advertising, you gain access to additional functionality in Marketing Cloud Engagement.

Key
grant access permission granted
deny access permission denied
open access

permission not explicitly granted or denied

An explicitly denied permission always overrides all other permissions. When a permission isn’t explicitly granted or denied, the permission defaults to denied unless another role grants that permission.

  Marketing Administrator Marketing Viewer Marketing Channel Manager Marketing Security Administrator Marketing Content Editor/Publisher
General Permission Set
Add Users granted open denied open open
Add Social Accounts granted open denied open open
Add Ad Accounts granted open denied open open
Create, Edit, and Publish Audiences granted open granted open open
Create Lookalikes granted open granted open open
Refresh Existing Audiences granted open granted open open
Modify Refresh Schedules granted open granted open open
Delete Existing Audiences granted open denied open open
View Dashboard and Audience Details granted open granted open open
Add and Modify Email Notifications granted open granted open open