--- schema_version: "1" id: ade080083bd176e5848a129c9ea689210fd43fa025190f5c7085d2789fdf3fd5 title: Marketing Cloud Advertising Roles collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_overview_roles_advertising_studio_role.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_overview_roles_advertising_studio_role.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 4e1b7857625d00431d9ce54ce0c27a7501aca907970b82d46c254252b2b4accd description: When you enable Marketing Cloud Advertising, you gain access to additional functionality in Marketing Cloud Engagement. products: - Marketing - Marketing Cloud Engagement release: "264" --- # Marketing Cloud Advertising Roles When you enable Marketing Cloud Advertising, you gain access to additional functionality in Marketing Cloud Engagement.
Key
grant access permission granted
deny access permission denied
open access

permission not explicitly granted or denied

An explicitly denied permission always overrides all other permissions. When a permission isn’t explicitly granted or denied, the permission defaults to denied unless another role grants that permission.
  Marketing Administrator Marketing Viewer Marketing Channel Manager Marketing Security Administrator Marketing Content Editor/Publisher
General Permission Set
Add Users granted open denied open open
Add Social Accounts granted open denied open open
Add Ad Accounts granted open denied open open
Create, Edit, and Publish Audiences granted open granted open open
Create Lookalikes granted open granted open open
Refresh Existing Audiences granted open granted open open
Modify Refresh Schedules granted open granted open open
Delete Existing Audiences granted open denied open open
View Dashboard and Audience Details granted open granted open open
Add and Modify Email Notifications granted open granted open open