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Create a Keyword in MobileConnect

Create a keyword between two and 25 characters long in Marketing CloudMobileConnect.

YES isn’t available as a keyword in MobileConnect. YES is a reserved word required for the double opt-in process in the United States. Other reserved keywords are NO, Y, N, Maybe, Confirm.

Keywords aren’t case-sensitive and must follow these criteria:

  • Minimum of two characters
  • Maximum of 25 characters
  • Only characters from the GSM 3.38 character set
  1. In the app switcher, hover over your name and Click Setup.
  2. Search for MobileConnect.
  3. Click Administration.
  4. Click a short or long code.
  5. Enter a keyword in Create Keyword.
    Note
    Note MobileConnect displays the availability of the keyword. An unavailable keyword can become available later.
  6. Click Create.