---
schema_version: "1"
id: 8b6848b752a487f5f456f758fc1cbc9802e22a67503085ec829a8933d52df6a6
title: Create a Keyword in MobileConnect
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_moc_create_a_new_keyword.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_moc_create_a_new_keyword.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2f7673f06a6d49f67a03258d9012fd4a6b06282ef0baacdbe692ca9255973bbb
description: Create a keyword between two and 25 characters long in Marketing CloudMobileConnect.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Create a Keyword in MobileConnect

Create a keyword between two and 25 characters long in Marketing CloudMobileConnect.

YES isn’t available as a keyword in MobileConnect. YES is a reserved word required for the double opt-in process in the United States. Other reserved keywords are NO, Y, N, Maybe, Confirm.

Keywords aren’t case-sensitive and must follow these criteria:

- Minimum of two characters
- Maximum of 25 characters
- Only characters from the GSM 3.38 character set

1. In the app switcher, hover over your name and Click **Setup**.
2. Search for MobileConnect.
3. Click **Administration**.
4. Click a short or long code.
5. Enter a keyword in Create Keyword.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/images/icon_note.png)
    
    Note MobileConnect displays the availability of the keyword. An unavailable keyword can become available later.
6. Click **Create**.