The Paid Media Optimization Agent analyzes ad performance, recommends which ads to pause, and supports actions directly in Marketing Intelligence for supported channels. Use the agent to optimize campaigns and manage budgets without switching between reports or dashboards.
The Paid Media Optimization Agent currently supports Google Ads, Meta Ads, and LinkedIn Ads.
After the agent pauses underperforming ads, it can suggest new campaign goals based on the campaign objective, selected time period, and metric thresholds. See Measure Performance with Goals.
- Configure Agentforce with Marketing Intelligence: Paid Media Agent (Beta)
Use Marketing Intelligence with Agentforce to improve ad performance by identifying underperforming ads based on industry benchmarks. Manage budget distribution effectively and optimize campaigns without manually tracking multiple reports and dashboards. The agent recommends which ads to pause and can automatically pause them in certain channels. - Set Up the Paid Media Optimization Agent (Beta)
Use the The Paid Media Optimization Agent to review underperforming ads, see pause recommendations, and pause ads directly from Marketing Intelligence in supported channels. The agent helps you optimize campaigns and manage budgets without switching between reports or dashboards. - Considerations for Paid Media Optimization in Marketing Intelligence (Beta)
To use Paid Media Optimization in Marketing Intelligence, consider supported functionality, usage, limitations and allowances, limits, and other issues. - Agents and Data Usage in Marketing Intelligence (Beta)
When using Agentforce along with Marketing Intelligence, review this table to understand the type of data used by agents.