---
schema_version: "1"
id: 9d703f17dc65f8d6ea06e07a78b77b0801b20878fbcd62914c508812ea224b74
title: Pause Underperforming Ads with the Paid Media Optimization Agent (Beta)
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mi_paid_media_optimization_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mi_paid_media_optimization_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c36c2729ad588929a573555db69e6a381583de582205fde92bad5dc2bb031123
description: The Paid Media Optimization Agent analyzes ad performance, recommends which ads to pause, and supports actions directly in Marketing Intelligence for supported channels. Use the agent to optimize campaigns and manage budgets without switching between reports or dashboards.
products:
  - Marketing
  - Marketing Cloud Intelligence
  - Marketing Cloud Next
release: "264"
---
# Pause Underperforming Ads with the Paid Media Optimization Agent (Beta)

The Paid Media Optimization Agent analyzes ad performance, recommends which ads to pause, and supports actions directly in Marketing Intelligence for supported channels. Use the agent to optimize campaigns and manage budgets without switching between reports or dashboards.

The Paid Media Optimization Agent currently supports Google Ads, Meta Ads, and LinkedIn Ads.

After the agent pauses underperforming ads, it can suggest new campaign goals based on the campaign objective, selected time period, and metric thresholds. See [Measure Performance with Goals](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_goals.htm&release=264.0.0&type=5 "Goals are essential for developing and executing an effective marketing strategy. Marketing goals are specific, measurable objectives that align with broader business goals, guiding teams toward success. With Goals from Marketing Intelligence in Marketing Cloud Next, you can create, manage, track, and visualize goals that measure advertising campaign performance, return on investment (ROI), and marketing KPIs.").

- **[Configure Agentforce with Marketing Intelligence: Paid Media Agent (Beta)](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_configure_paid_media_optimization_agent.htm&release=264.0.0&type=5)**  
    Use Marketing Intelligence with Agentforce to improve ad performance by identifying underperforming ads based on industry benchmarks. Manage budget distribution effectively and optimize campaigns without manually tracking multiple reports and dashboards. The agent recommends which ads to pause and can automatically pause them in certain channels.
- **[Set Up the Paid Media Optimization Agent (Beta)](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_set_up_paid_media_optimization_agent.htm&release=264.0.0&type=5)**  
    Use the The Paid Media Optimization Agent to review underperforming ads, see pause recommendations, and pause ads directly from Marketing Intelligence in supported channels. The agent helps you optimize campaigns and manage budgets without switching between reports or dashboards.
- **[Considerations for Paid Media Optimization in Marketing Intelligence (Beta)](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_considerations_for_paid_media_optimization_agent.htm&release=264.0.0&type=5)**  
    To use Paid Media Optimization in Marketing Intelligence, consider supported functionality, usage, limitations and allowances, limits, and other issues.
- **[Agents and Data Usage in Marketing Intelligence (Beta)](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_agents_and_data_usage.htm&release=264.0.0&type=5)**  
    When using Agentforce along with Marketing Intelligence, review this table to understand the type of data used by agents.