Goals are essential for developing and executing an effective marketing strategy. Marketing goals are specific, measurable objectives that align with broader business goals, guiding teams toward success. With Goals from Marketing Intelligence in Marketing Cloud Next, you can create, manage, track, and visualize goals that measure advertising campaign performance, return on investment (ROI), and marketing KPIs.
When the Paid Media Optimization Agent pauses underperforming ads, it can suggest new campaign goals based on the campaign objective, selected time period, and metric thresholds. See Pause Underperforming Ads with the Paid Media Optimization Agent.
Note
Marketing Intelligence Goals is a pilot or beta service that is subject to the Beta
Services Terms at Agreements - Salesforce.com or a written
Unified Pilot Agreement if executed by Customer, and applicable terms in the Product Terms Directory. Use of this pilot or
beta service is at the Customer's sole discretion.
- Create a Marketing Intelligence Goal (Beta)
Create a goal to make informed decisions that drive success. Goals help you set clear KPIs, track, and measure key metrics, experiment with different marketing channels, and understand the customer journey.