---
schema_version: "1"
id: c339f674aa6a21f7f95b1c8d9bb62556cd84f893ac6c9b83904e6dd4e9ece011
title: Measure Performance with Marketing Intelligence Goals (Beta)
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mi_goals.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mi_goals.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 51a5082c3baa84d8763c5b999b96f72488e7cce1a150b0df60e134784ea2b49d
description: Goals are essential for developing and executing an effective marketing strategy. Marketing goals are specific, measurable objectives that align with broader business goals, guiding teams toward success. With Goals from Marketing Intelligence in Marketing Cloud Next, you can create, manage, track, and visualize goals that measure advertising campaign performance, return on investment (ROI), and marketing KPIs.
products:
  - Marketing
  - Marketing Cloud Intelligence
  - Marketing Cloud Next
release: "264"
---
# Measure Performance with Marketing Intelligence Goals (Beta)

Goals are essential for developing and executing an effective marketing strategy. Marketing goals are specific, measurable objectives that align with broader business goals, guiding teams toward success. With Goals from Marketing Intelligence in Marketing Cloud Next, you can create, manage, track, and visualize goals that measure advertising campaign performance, return on investment (ROI), and marketing KPIs.

When the Paid Media Optimization Agent pauses underperforming ads, it can suggest new campaign goals based on the campaign objective, selected time period, and metric thresholds. See [Pause Underperforming Ads with the Paid Media Optimization Agent](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_paid_media_optimization_parent.htm&release=264.0.0&type=5 "The Paid Media Optimization Agent analyzes ad performance, recommends which ads to pause, and supports actions directly in Marketing Intelligence for supported channels. Use the agent to optimize campaigns and manage budgets without switching between reports or dashboards.").

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mi-264-0-0-production-enus/1b98e128-929e-4c79-a9f3-86e27aefc8d6/images/icon_note.png)

Note Marketing Intelligence Goals is a pilot or beta service that is subject to the Beta Services Terms at [Agreements - Salesforce.com](https://www.salesforce.com/company/legal/agreements/) or a written Unified Pilot Agreement if executed by Customer, and applicable terms in the [Product Terms Directory](https://ptd.salesforce.com/?_ga=2.247987783.1372150065.1709219475-629000709.1639001992). Use of this pilot or beta service is at the Customer's sole discretion.

- **[Create a Marketing Intelligence Goal (Beta)](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_create_goal.htm&release=264.0.0&type=5)**  
    Create a goal to make informed decisions that drive success. Goals help you set clear KPIs, track, and measure key metrics, experiment with different marketing channels, and understand the customer journey.