Configure Agentforce with Marketing Intelligence: Paid Media Agent (Beta)

Use Marketing Intelligence with Agentforce to improve ad performance by identifying underperforming ads based on industry benchmarks. Manage budget distribution effectively and optimize campaigns without manually tracking multiple reports and dashboards. The agent recommends which ads to pause and can automatically pause them in certain channels.

Required Editions

Note Paid Media Optimization Agent is a pilot or beta service that is subject to the Beta Services Terms at Agreements - Salesforce.com or a written Unified Pilot Agreement if executed by Customer, and the Non-GA Credit Consumption, Non-GA Gen AI, and the Non-GA Open AI LLM Provider terms in the Product Terms Directory. Use of this pilot or beta service is at the Customer's sole discretion.

Available in: Lightning Experience

Available in: Enterprise, Performance, and Unlimited Editions with the Einstein for Sales, Einstein for Service, or Einstein Platform add-ons, and in Enterprise and Unlimited Editions with Marketing Cloud Next.

User Permissions Needed
To create Agentforce (Default):	Manage AI Agents AND Manage Agentforce Default Agent OR Customize Application
To set up Paid Media Optimization agent:	Marketing Intelligence Admin permission set

User Permissions Needed

To create Agentforce (Default):

Manage AI Agents AND Manage Agentforce Default Agent

Customize Application

To set up Paid Media Optimization agent:

Marketing Intelligence Admin permission set

Meet these prerequisites before configuring the agent to optimize and pause your campaigns.