---
schema_version: "1"
id: 3641676243df5865d8e5dd5f30a839f75ed8aef8941c204552f91b22042638b6
title: "Configure Agentforce with Marketing Intelligence: Paid Media Agent (Beta)"
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mi_configure_paid_media_optimization_agent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mi_configure_paid_media_optimization_agent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c833c83a98dc23fec5f8b2284ec58eefbd0c7e01a4d29cbaa722ea808e1cd37d
description: Use Marketing Intelligence with Agentforce to improve ad performance by identifying underperforming ads based on industry benchmarks. Manage budget distribution effectively and optimize campaigns without manually tracking multiple reports and dashboards. The agent recommends which ads to pause and can automatically pause them in certain channels.
products:
  - Marketing
  - Marketing Cloud Intelligence
  - Marketing Cloud Next
release: "264"
---
# Configure Agentforce with Marketing Intelligence: Paid Media Agent (Beta)

Use Marketing Intelligence with Agentforce to improve ad performance by identifying underperforming ads based on industry benchmarks. Manage budget distribution effectively and optimize campaigns without manually tracking multiple reports and dashboards. The agent recommends which ads to pause and can automatically pause them in certain channels.

### Required Editions

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mi-264-0-0-production-enus/1b98e128-929e-4c79-a9f3-86e27aefc8d6/images/icon_note.png)

Note Paid Media Optimization Agent is a pilot or beta service that is subject to the Beta Services Terms at [Agreements - Salesforce.com](https://www.salesforce.com/company/legal/agreements/) or a written Unified Pilot Agreement if executed by Customer, and the Non-GA Credit Consumption, Non-GA Gen AI, and the Non-GA Open AI LLM Provider terms in the [Product Terms Directory](https://ptd.salesforce.com/?_ga=2.247987783.1372150065.1709219475-629000709.1639001992). Use of this pilot or beta service is at the Customer's sole discretion.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>, <strong>Performance</strong>, and <strong>Unlimited</strong> Editions with the Einstein for Sales, Einstein for Service, or Einstein Platform add-ons, and in <strong>Enterprise</strong> and <strong>Unlimited</strong> Editions with Marketing Cloud Next.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d3150e92">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d3150e92 ">To create Agentforce (Default):</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d3150e92 ">
              <p dir="ltr">Manage AI Agents AND Manage Agentforce Default Agent</p>
              <p dir="ltr">OR</p>
              <p style="margin-bottom:0;" dir="ltr">Customize Application</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d3150e92 ">To set up Paid Media Optimization agent:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d3150e92 ">
              <p style="margin-bottom:0;" dir="ltr">Marketing Intelligence Admin permission set</p>
            </td>

          </tr>
        </tbody>
      </table>

Meet these prerequisites before configuring the agent to optimize and pause your campaigns.

- [Set Up Marketing Intelligence](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_setup.htm&release=264.0.0&type=5 "Set up Marketing Intelligence in Marketing Cloud Next to centralize your marketing data and generate AI-powered insights. Setup includes activating Data 360 and Tableau Next, deploying your semantic model, and installing the app.").
- [Set Up Einstein Generative AI](https://help.salesforce.com/s/articleView?id=ai.generative_ai_enable.htm&language=en_US).
- [Set Up the Paid Media Optimization Agent](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_set_up_paid_media_optimization_agent.htm&release=264.0.0&type=5 "Use the The Paid Media Optimization Agent to review underperforming ads, see pause recommendations, and pause ads directly from Marketing Intelligence in supported channels. The agent helps you optimize campaigns and manage budgets without switching between reports or dashboards.").