Budget Reallocation analyzes campaign performance and recommends daily budget changes within or across channels. You review and approve every recommendation before Budget Reallocation applies the proposed change.
Budget Reallocation supports Google Ads and Meta Ads.
- Reallocate Daily Campaign Budgets (Beta)
Use Budget Reallocation to shift daily budget between campaigns within Google Ads or Meta Ads, or across those channels, based on a metric that you select.