---
schema_version: "1"
id: 6e6dca2dfaaa32defa656081108ec8bd1412b5a67af8b117b07362c58fe839fd
title: Budget Reallocation in Marketing Intelligence(Beta)
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mi_budget_reallocation_overview.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mi_budget_reallocation_overview.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 821a19ab284db5372e0addf78cd2ca354f3d3f33d53e0b8a5def271285c0dd5c
description: Budget Reallocation analyzes campaign performance and recommends daily budget changes within or across channels. You review and approve every recommendation before Budget Reallocation applies the proposed change.
products:
  - Marketing
  - Marketing Cloud Intelligence
  - Marketing Cloud Next
release: "264"
---
# Budget Reallocation in Marketing Intelligence(Beta)

Budget Reallocation analyzes campaign performance and recommends daily budget changes within or across channels. You review and approve every recommendation before Budget Reallocation applies the proposed change.

Budget Reallocation supports Google Ads and Meta Ads.

- **[Reallocate Daily Campaign Budgets (Beta)](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_budget_reallocation_campaign_budget.htm&release=264.0.0&type=5)**  
    Use Budget Reallocation to shift daily budget between campaigns within Google Ads or Meta Ads, or across those channels, based on a metric that you select.