When using Agentforce along with Marketing Intelligence, review this table to understand the type of data used by agents.
Required Editions
| Available in: Lightning Experience in Enterprise, Unlimited, Professional, and Developer editions with Data 360. |
Note Paid Media Optimization Agent is a pilot or beta service that is subject to the Beta
Services Terms at Agreements - Salesforce.com or a written Unified Pilot
Agreement if executed by Customer, and the Non-GA Credit Consumption, Non-GA Gen AI, and the
Non-GA Open AI LLM Provider terms in the Product Terms Directory. Use of this pilot or beta
service is at the Customer's sole discretion.
The table lists both the Customer Data that is used, which is data submitted by the Customer to our services as defined in our Main Services Agreement (MSA), and the usage data that is used, which is data relating to users’ interactions with Salesforce. Data submitted to an agent may be used to train AI models, to improve your services and features, or to develop new features that you can access without additional cost.
| feature | Customer data and salesforce objects used | generative ai model used | global model used | deep learning model used |
|---|---|---|---|---|
| Marketing Intelligence: Get Channel Types |
User engagement data from DMOs |
Yes | No | No |
| Marketing Intelligence: Get Campaign Objectives |
User engagement data from DMOs |
Yes | No | No |
| Marketing Intelligence: Get Metrics |
User engagement data from DMOs |
Yes | No | No |
| Marketing Intelligence: Get Low Performing Ads |
User engagement data from DMOs |
Yes | No | No |