---
schema_version: "1"
id: 5374465e9719d86ebce53fc6b44fc9d5c14b944296fa153799ff84a13b3c25f9
title: Agents and Data Usage in Marketing Intelligence (Beta)
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mi_agents_and_data_usage.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mi_agents_and_data_usage.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c3b5c0170baf54e443c69a0ffa5f75c2e4114f18b083ccab61ad9ad245aef741
description: When using Agentforce along with Marketing Intelligence, review this table to understand the type of data used by agents.
products:
  - Marketing
  - Marketing Cloud Intelligence
  - Marketing Cloud Next
release: "264"
---
# Agents and Data Usage in Marketing Intelligence (Beta)

When using Agentforce along with Marketing Intelligence, review this table to understand the type of data used by agents.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience in <strong>Enterprise</strong>, <strong>Unlimited</strong>, <strong>Professional</strong>, and <strong>Developer</strong> editions with <span>Data 360</span>.</td></tr></tbody></table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_mi-264-0-0-production-enus/1b98e128-929e-4c79-a9f3-86e27aefc8d6/images/icon_note.png)

Note Paid Media Optimization Agent is a pilot or beta service that is subject to the Beta Services Terms at [Agreements - Salesforce.com](https://www.salesforce.com/company/legal/agreements/) or a written Unified Pilot Agreement if executed by Customer, and the Non-GA Credit Consumption, Non-GA Gen AI, and the Non-GA Open AI LLM Provider terms in the [Product Terms Directory](https://ptd.salesforce.com/?_ga=2.247987783.1372150065.1709219475-629000709.1639001992). Use of this pilot or beta service is at the Customer's sole discretion.

The table lists both the Customer Data that is used, which is data submitted by the Customer to our services as defined in our Main Services Agreement (MSA), and the usage data that is used, which is data relating to users’ interactions with Salesforce. Data submitted to an agent may be used to train AI models, to improve your services and features, or to develop new features that you can access without additional cost.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <thead class="slds-text-title_caps ">
        <tr><th class="slds-cell-wrap" scope="col" id="d8551e77">feature</th>
        <th class="slds-cell-wrap" scope="col" id="d8551e80">Customer data and salesforce objects used</th>
        <th class="slds-cell-wrap" scope="col" id="d8551e83">generative ai model used</th>
        <th class="slds-cell-wrap" scope="col" id="d8551e86">global model used</th>
        <th class="slds-cell-wrap" scope="col" id="d8551e89">deep learning model used</th>
      </tr></thead>
      <tbody><tr class="">
        <td class="slds-cell-wrap" data-label="feature" headers="d8551e77">Marketing Intelligence: Get Channel Types</td>
        <td class="slds-cell-wrap" data-label="Customer data and salesforce objects used" headers="d8551e80">
          <p>User engagement data from DMOs</p>
        </td>
        <td class="slds-cell-wrap" data-label="generative ai model used" headers="d8551e83">Yes</td>
        <td class="slds-cell-wrap" data-label="global model used" headers="d8551e86">No</td>
        <td class="slds-cell-wrap" data-label="deep learning model used" headers="d8551e89">No</td>
      </tr>
      <tr class="">
        <td class="slds-cell-wrap" data-label="feature" headers="d8551e77">Marketing Intelligence: Get Campaign Objectives</td>
        <td class="slds-cell-wrap" data-label="Customer data and salesforce objects used" headers="d8551e80">
          <p>User engagement data from DMOs</p>
        </td>
        <td class="slds-cell-wrap" data-label="generative ai model used" headers="d8551e83">Yes</td>
        <td class="slds-cell-wrap" data-label="global model used" headers="d8551e86">No</td>
        <td class="slds-cell-wrap" data-label="deep learning model used" headers="d8551e89">No</td>
      </tr>
      <tr class="">
        <td class="slds-cell-wrap" data-label="feature" headers="d8551e77">Marketing Intelligence: Get Metrics</td>
        <td class="slds-cell-wrap" data-label="Customer data and salesforce objects used" headers="d8551e80">
          <p>User engagement data from DMOs</p>
        </td>
        <td class="slds-cell-wrap" data-label="generative ai model used" headers="d8551e83">Yes</td>
        <td class="slds-cell-wrap" data-label="global model used" headers="d8551e86">No</td>
        <td class="slds-cell-wrap" data-label="deep learning model used" headers="d8551e89">No</td>
      </tr>
      <tr class="">
        <td class="slds-cell-wrap" data-label="feature" headers="d8551e77">Marketing Intelligence: Get Low Performing Ads</td>
        <td class="slds-cell-wrap" data-label="Customer data and salesforce objects used" headers="d8551e80">
          <p>User engagement data from DMOs</p>
        </td>
        <td class="slds-cell-wrap" data-label="generative ai model used" headers="d8551e83">Yes</td>
        <td class="slds-cell-wrap" data-label="global model used" headers="d8551e86">No</td>
        <td class="slds-cell-wrap" data-label="deep learning model used" headers="d8551e89">No</td>
      </tr>
    </tbody></table>