Agentforce brings generative AI to Marketing Intelligence in Marketing Cloud Next, enabling agents to analyze your data and recommend actions to improve performance.
- Pause Underperforming Ads with the Paid Media Optimization Agent (Beta)
The Paid Media Optimization Agent analyzes ad performance, recommends which ads to pause, and supports actions directly in Marketing Intelligence for supported channels. Use the agent to optimize campaigns and manage budgets without switching between reports or dashboards.