---
schema_version: "1"
id: 829d3ca2eb547b57816c0a2ffe9f2837ac3df19d05d363cb39c6e30bfe2f6e3d
title: Improve Marketing Strategies with Agentforce in Marketing Intelligence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_mi_agentforce.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_mi_agentforce.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a7beec10d753c6beab8bfbd5ac43f0ad05f750b006d2736011cf0ba9abf9e8de
description: Agentforce brings generative AI to Marketing Intelligence in Marketing Cloud Next, enabling agents to analyze your data and recommend actions to improve performance.
products:
  - Marketing
  - Marketing Cloud Intelligence
  - Marketing Cloud Next
release: "264"
---
# Improve Marketing Strategies with Agentforce in Marketing Intelligence

Agentforce brings generative AI to Marketing Intelligence in Marketing Cloud Next, enabling agents to analyze your data and recommend actions to improve performance.

- **[Pause Underperforming Ads with the Paid Media Optimization Agent (Beta)](https://help.salesforce.com/s/articleView?id=mktg.mc_mi_paid_media_optimization_parent.htm&release=264.0.0&type=5)**  
    The Paid Media Optimization Agent analyzes ad performance, recommends which ads to pause, and supports actions directly in Marketing Intelligence for supported channels. Use the agent to optimize campaigns and manage budgets without switching between reports or dashboards.