Personalize Your WhatsApp Flows

Include dynamic content within WhatsApp Flows to provide a personalized experience for each user. You can personalize user details such as first name, last name, city, and so on in your messages.

Required Editions

User Permissions Needed
To create messages:	Marketing Cloud Administrator, Marketing Cloud Channel Manager, or Marketing Cloud Content Editor/Publisher
To manage journeys:	Marketing Cloud Administrator, Marketing Cloud Channel Manager, or Marketing Cloud Content Editor/Publisher

Note WhatsApp Flows are supported only in accounts with Unified Messaging. For more information, contact your Account Executive.

1. In Content Builder, select Create | Chat Messaging | WhatsApp Template Message or WhatsApp Session Message.
2. In the navigation pane, select a template from your WhatsApp Business Account that contains a flow.
3. If you're using a session message, enter the message body.
4. Enter the button text that customers click to begin the flow.
5. To personalize the flow, click the custom content link in the Flow section.
   1. In the Edit Custom Content pane, upload the image of size 300 KB or less. Supported formats are .jpeg and .png. AMPscript isn’t supported for images.
   2. Enter the values for the variables using AMPscript.
6. To preview the flow, click the Flow tab above the message preview.
7. Save your changes.

After you create a session message, add it to a journey. You can proceed with the journey based on a successful flow submission.