---
schema_version: "1"
id: 02c9727aaf9c531c169f4c67968cc18f0ab1e7479685e285fb290eb5a1ef14b0
title: Personalize Your WhatsApp Flows
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_whatsapp_flows_personalize.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_whatsapp_flows_personalize.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a0bdefe913f649e3f29c9a0e84ee710d514b35dba56ec8cde60835eef947de34
description: Include dynamic content within WhatsApp Flows to provide a personalized experience for each user. You can personalize user details such as first name, last name, city, and so on in your messages.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Personalize Your WhatsApp Flows

Include dynamic content within WhatsApp Flows to provide a personalized experience for each user. You can personalize user details such as first name, last name, city, and so on in your messages.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col>
          <col>
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d46528e40">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d46528e40 ">To create messages:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d46528e40 ">Marketing Cloud Administrator, Marketing Cloud Channel Manager, or Marketing Cloud
              Content Editor/Publisher</td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d46528e40 ">To manage journeys:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d46528e40 ">Marketing Cloud Administrator, Marketing Cloud Channel Manager, or Marketing Cloud
              Content Editor/Publisher</td>

          </tr>
        </tbody>
      </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/images/icon_note.png)

Note WhatsApp Flows are supported only in accounts with Unified Messaging. For more information, contact your Account Executive.

1. In Content Builder, select **Create** | **Chat Messaging** | **WhatsApp Template Message** or **WhatsApp Session Message**.
2. In the navigation pane, select a template from your WhatsApp Business Account that contains a flow.
3. If you're using a session message, enter the message body.
4. Enter the button text that customers click to begin the flow.
5. To personalize the flow, click the custom content link in the **Flow** section.
    1. In the Edit Custom Content pane, upload the image of size 300 KB or less. Supported formats are .jpeg and .png. AMPscript isn’t supported for images.
    2. Enter the values for the variables using AMPscript.
6. To preview the flow, click the **Flow** tab above the message preview.
7. Save your changes.

After you create a session message, [add it to a journey](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_whatsapp_send_session_messages_in_journey_builder.htm&release=264.0.0&type=5 "After you personalize your session messages, use Journey Builder to start sending."). You can proceed with the journey based on a successful flow submission.