To enable data sharing between Data Cloud and Marketing Cloud, connect a channel to the
Marketing Cloud Enterprise ID (EID) for the target account. Each channel can be associated with a
different EID.
Required Editions
| User Permissions Needed |
| To create messages: |
Marketing Cloud Administrator, Marketing Cloud Channel Manager, or Marketing Cloud
Content Editor/Publisher |
| To manage journeys: |
Marketing Cloud Administrator, Marketing Cloud Channel Manager, or Marketing Cloud
Content Editor/Publisher |
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In Data 360, open the channel configuration for the channel you want to connect to
Marketing Cloud.
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Enter the Marketing Cloud Enterprise ID (EID).
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Save your changes.
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Activate the channel.
The channel is now connected to the Marketing Cloud account associated with that EID.
