---
schema_version: "1"
id: b9584abad66b45cee8044d8abeb4e05dda33f638c0ee7f57a39a0831a18ef616
title: Connect Data 360 to Marketing Cloud Enterprise ID
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_whatsapp_connect_data_360_eid.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_whatsapp_connect_data_360_eid.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 141fc9fd287966344ca9e4145a818f3cdc742225fbd394f1c96699730a5fa99a
description: To enable data sharing between Data Cloud and Marketing Cloud, connect a channel to the Marketing Cloud Enterprise ID (EID) for the target account. Each channel can be associated with a different EID.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Connect Data 360 to Marketing Cloud Enterprise ID

To enable data sharing between Data Cloud and Marketing Cloud, connect a channel to the Marketing Cloud Enterprise ID (EID) for the target account. Each channel can be associated with a different EID.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d61108e40">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d61108e40 ">To create messages: </td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d61108e40 ">Marketing Cloud Administrator, Marketing Cloud Channel Manager, or Marketing Cloud
              Content Editor/Publisher </td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d61108e40 ">To manage journeys: </td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d61108e40 ">Marketing Cloud Administrator, Marketing Cloud Channel Manager, or Marketing Cloud
              Content Editor/Publisher </td>

          </tr>
        </tbody>
      </table>

1. In Data 360, open the channel configuration for the channel you want to connect to Marketing Cloud.
2. Enter the Marketing Cloud Enterprise ID (EID).
3. Save your changes.
4. Activate the channel.

The channel is now connected to the Marketing Cloud account associated with that EID.