Create Single Catalog and Multi-Catalog WhatsApp Messages

Showcase your products directly within WhatsApp conversations in a rich and interactive format. Highlight a single product or display multiple items so customers can browse your catalog without leaving the conversation.

Required Editions

User Permissions Needed
To create messages:	Marketing Cloud Administrator, Marketing Cloud Channel Manager, or Marketing Cloud Content Editor/Publisher
To manage journeys:	Marketing Cloud Administrator, Marketing Cloud Channel Manager, or Marketing Cloud Content Editor/Publisher

Note Catalog is supported only in accounts with Unified Messaging. For more information, contact your Account Executive.

1. In Content Builder, select Create | Chat Messaging | WhatsApp Template Message.
2. To see your approved templates, click Browse.
3. Select the template you want to use, and click Select.
4. Select the language you want to use, and click Next.
5. Enter the body text and replace the variable values.
6. Configure the product details based on your template type.
   1. Single Product: Enter the Catalog ID and Product ID of the item you want to feature.
   2. Multi-Product: Select the main product to display in the message header.
7. For multi-product messages, organize your catalog into sections.
   1. Under Multi-Product Template, click Add Section and enter a section title, such as Best Sellers.
   2. Click Add Item, and then enter the Product ID for each item you want to include in that section.
8. Save your changes.

Your template message is ready to send in Journey Builder.