Add a button in your WhatsApp message that takes customers to a web page, such as an order status or product page. This makes navigation easier, helping increase engagement.
Required Editions
| User Permissions Needed | |
|---|---|
| To create messages: | Marketing Cloud Administrator, Marketing Cloud Channel Manager, or Marketing Cloud Content Editor/Publisher |
| To manage journeys: | Marketing Cloud Administrator, Marketing Cloud Channel Manager, or Marketing Cloud Content Editor/Publisher |
Note CTA URL is supported only in accounts with Unified Messaging. For more
information, contact your Account Executive.
- In Content Builder, select Create | Chat Messaging | WhatsApp Template Message.
- To see your approved templates, click Browse.
- Select the template you want to use, and click Select.
- Select the language you want to use, and click Next.
- Enter the body text and replace the variable values.
- In the button text field, enter the label displayed on the button. In the CTA URL field, enter the destination link that opens when the user taps the button.
- Save your changes.
Your template message is ready to send in Journey Builder.